Soft Pink Velvet Cookies (Printable)

Soft, vibrant pink cookies with white chocolate chips, perfect for festive occasions or everyday treats.

# What You Need:

→ Dry Ingredients

01 - 2 1/2 cups all-purpose flour
02 - 1 teaspoon baking powder
03 - 1/2 teaspoon baking soda
04 - 1/2 teaspoon salt

→ Wet Ingredients

05 - 1 cup unsalted butter, softened
06 - 1 1/2 cups granulated sugar
07 - 1 large egg
08 - 2 teaspoons vanilla extract
09 - 2 teaspoons pink gel food coloring

→ Add-Ins

10 - 1 cup white chocolate chips

# Steps:

01 - In a medium bowl, whisk together the flour, baking powder, baking soda, and salt. Set aside.
02 - In a large bowl, use a hand mixer or stand mixer to cream the softened butter and sugar until pale and fluffy, approximately 2 to 3 minutes.
03 - Beat in the egg and vanilla extract until well combined. Add the pink gel food coloring and mix until evenly tinted throughout.
04 - Gradually add the dry ingredients to the wet mixture, mixing on low speed until just combined. Do not overmix.
05 - Gently fold in the white chocolate chips with a spatula until evenly distributed.
06 - Cover the bowl with plastic wrap and refrigerate the dough for 30 minutes to help the cookies hold their shape during baking.
07 - Preheat the oven to 350°F. Line two baking sheets with parchment paper.
08 - Scoop tablespoon-sized balls of dough and place them 2 inches apart on the prepared baking sheets.
09 - Bake for 10 to 12 minutes, or until the edges are set but the centers are still soft. Cookies may appear slightly underbaked; they will firm up as they cool.
10 - Cool on the baking sheets for 5 minutes, then transfer to a wire rack to cool completely before serving.

# Expert Advice:

01 -
  • The dough chills beautifully and stays soft even after baking, so you get that perfect chewy center every time.
  • The color makes people smile before they even taste one, and the white chocolate adds just enough sweetness without being cloying.
02 -
  • Do not skip the chilling step—warm dough spreads too fast and you will end up with flat, crispy cookies instead of thick, chewy ones.
  • Gel food coloring is essential because liquid coloring will throw off the dough consistency and give you pale, streaky results.
03 -
  • Use a cookie scoop for uniform size so they all bake evenly and look professionally made.
  • Let the butter and egg sit at room temperature for 30 minutes before starting—it makes creaming smoother and results in better texture.
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